Updated: Feb 4
Unless you are in business for yourself or looking for a job, the idea of marketing yourself may not sound like anything that concerns you, but that mindset is far from reality. Marketing yourself is a skill everyone needs to master to unlock their potential and achieve in several aspects of life.
You’ve got to know your stuff
In order to be successful in marketing yourself, you absolutely have to know what you are talking about. If you have ever heard of the phrase “He is a know it all”, that is what you should aim for. Diversifying your knowledge and background to be able to listen, understand, communicate, and talk effectively about many topics helps include yourself in fruitful conversations.
You’ve got to be willing to put yourself out there
You can’t market yourself if you aren’t willing to put yourself out there. If you are shy to do that, you must figure a way to overcome that shyness and put yourself in situations where you can create opportunities for yourself to grow and market yourself by showing the people why you really are. To fly, you first need to break out of that shell to spread your wings.
Having that skill helps you significantly on a social and business level. Here are a few strategies to put in mind for marketing yourself successfully and effectively.
1. Identify your Niche
A niche is a specialized segment of the market for a particular product or service. In this situation, the product is yourself and identifying your niche is critical. You may answer a few questions here to help you narrow it down like what are your interests? What are you passionate about? What are you talented in? Then think about the ways you already bring these elements together and explore the possibilities for how you can engage them with innovation and problem solving. Focus on the uncommon things you have to offer. Unique branding is most attractive to people and so is your uniqueness in the areas you market yourself.
2. Be an Expert
Trust is important when marketing yourself, and people trust experts. Its important to position yourself as someone with knowledge of your niche. Always do your research and be as knowledgeable as you can. Getting certifications is a good step to let people know they can trust in your expertise. It is much easier to show as a confident person to your audience when you are an expert in what you are offering.
3. Build a Community
It is crucial to create a network of like-minded people in your field and work on connecting deeply and really getting to know one another. Genuine expertise is always drawn to other experts, and in their company, you can open up a whole world of new possibilities and opportunities.
4. Be of Service to Others
Becoming a trusted advisor is an accomplishment. If you can become the trusted advisor to as many people as you can. The value they get from your expertise is the best way to market yourself and capabilities individually. Being of service to others and use what you do or know to help others also gives you the practice needed to further strengthen yourself in the areas you identified earlier. For example, volunteering for a local non-profit where you get to showcase your skill is an accelerated way to build up your portfolio that defines who you are.
5. Be Social Savvy
Time spent in social interactions that revolve around your interests, passion and talents is never time wasted. Social savvy describes an individual who is socially intelligent and is able to perceive or comprehend what surrounds them from a social perspective. When it comes to marketing yourself, it is very effective to have that skill. Also use social media tools such as Twitter, LinkedIn, Facebook, Instagram, and other electronic social media platforms available in your industry. They effectively help make an online social presence for you to share some of your expertise and begin building a base of fans who trust you and look to you for expert advice.
6. Remember Who You Are
Every word you say, everything that you communicate and do, is a message to the world and the community you impact. Just as a good organization protects its brand, protect your reputation by being intentional about the words you speak and the actions you perform.
The person who knows how best to market yourself is you. Start now to set yourself apart as a leader and you can take yourself much further than you may have dreamed. Achievement and success is something every individual craves, and successfully marketing yourself indirectly grants you success in your career like finding a new job, grasping opportunities for growth, leading a team to a common goal. So always remember that working on marketing yourself works on unlocking other important things too. Its not too late to start, and always remember “Who you are is the message to the world. What message are you sending?”